Motivate, parent company of Citi Bike in New York City, is the global bike share leader and a partner to governments in some of the largest cities in the world. We have unparalleled expertise in building and operating large, complex bike share systems.
Led by a group of seasoned urban visionaries, creative leaders and technology innovators, our mission is to revolutionize the landscape of our cities. In an effort to completely transform the urban experience, Motivate is leading the way in making cities more accessible, healthier and sustainable. We create safe and dependable systems that help make cities great by connecting individuals to the people and places they love.
Position Overview / Responsibilities
It goes without saying in today’s day and age that data analytics can be transformative for businesses, and nowhere is that more true than in the bike sharing industry. The Business Intelligence group at Motivate is tasked with getting information and insights into the hands of decision makers across all levels of our organization.
- How can we describe our membership in terms of different user segments (commuters, recreational riders, visitors) and create products that appeal to their different characteristics?
- How can we use historic data along with external information to produce more accurate forecasts of future purchasing and riding behavior?
- How can rewards and incentives be used to encourage and discourage behaviors, to help reduce operational cost and system strain?
We collaborate closely with the technology / engineering / product teams, as well as analysts and data consumers within the corporate organization in Brooklyn, and across our network of managed bike share systems. The BI team maintains ownership of end-to-end data analysis; we advise on data collection and design experiments, manage our reporting and analytics platform (Looker, AWS Redshift, in-house ETL and data collection scripts), define and track business KPIs, and produce internal and external-facing deliverables. Accuracy, reliability, and clarity of information is critical, but successful communication is just as important, so the BI team takes pride in narratives and visualizations, whether distributed via email, presentations, reporting/dashboarding tools, or on a white board.
The Analytics Manager will build upon our momentum to continue building a deep understanding of our customers, our operations, and the markets that we operate in.
You hold a degree in Engineering/Math/CS/similar, or have 5+ years of relevant work experience
You have a strong intellectual curiosity, and a proven track record of translating information into actionable insights, with data big, small, structured, and messy
You have a healthy suspicion of data quality, and use high-level checks on raw data
You clarify objectives and inputs, and formulate a hypothesis before beginning any analysis
You learn from mistakes and continuously improve processes
You automate a task when asked to repeat it
You are meticulously detail oriented and organized
You are technology agnostic - choose the right tool for each task
You can work independently and manage a list of competing priorities
You effectively communicate expectations with team members and management
You are comfortable working in a fast-paced startup environment
You have expert SQL skills (plus Excel and/or Python / R)
Experience as developer or a user in Looker
Experience using GIS tools (ArcGIS, QGIS, Carto, Mapbox, etc.)
Experience with Amazon Web Services