[Partner Block] Audience Analytics by Permutive

  • 29 March 2017
  • 0 replies

What is Permutive?

Permutive is the world’s first realtime Data Management Platform, trusted by some of the world’s largest publishers to target their audiences on desktop, mobile and FIA. Permutive enables you to collect, enrich and segment audience data across devices for real-time analysis and targeting. The Audience Analytics by Permutive block lets you instantly analyse and compare these audiences, powered by up-to-date real-time data.

What is this block and what does it tell me?

This block includes 3 dashboards by default, everything you need to start analysing your audiences. You can customise by adding new audiences in Permutive for you to explore, adding new metrics to the dashboards and creating brand new dashboards!


Audience Overlap Dashboard

  • Overlapping uniques between any 2 audiences

  • Easily spot audiences with low/high overlap

Audience Comparison Dashboard

  • Key engagement metrics

  • Key volume metrics (uniques/ pageviews/ sessions)

  • View audience metrics side-by-side for easy comparison

  • Average results and granular breakdown of metrics

Audience Growth Dashboard

  • Total uniques in each audience

  • Easily see your total audience size


To set up this block users will need to set up a Permutive account.

Reach out to the Permutive team (team@permutive.com) or check out our website for more details.

How to implement this Block

The LookML for this block can be found in this Github repo.

You can either download the entire block into your Looker application by following the directions outlined here, or selectively migrate pieces of the block by simply copying + pasting the block LookML into your Looker instance.

If you don’t have a Github account, we encourage you to create one for easy access to this block. If you don’t have access to the repo, or cannot make a Github account, please contact a Looker Analyst or email blocks@looker.com and we’d be happy to help.

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