How would you define the pct_new_visitor? I assume that’d need to look at a pervious period or something?
One thought I had now that I’m writing this is count the number of users that that < 2 sessions and assume a new anyone with >= 2 are returning?
+1
That seems reasonable to me! You’d just have to make sure it’s calculated on a rolling basis, right? Otherwise historic metrics would get all wonked up— If your “returning” is calculated as a yes/no based on count of visits, you have to be careful that it’s only looking for events into the past from any given date, not the future 😉
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