What are the strengths and weaknesses of Snowplow?

  • 15 May 2015
  • 2 replies

What are the pros and cons of Snowplow? What alternatives should we consider?

2 replies

Userlevel 2


  • You can get ETL-as-a-service for this source from Snowplow Inc, or from Fivetran (my company)

  • If your event collector goes down, snowplow.js will buffer the events in localStorage in the user’s web-browser, so you won’t lose any data.


  • You need to provide a JSON schema for all your custom attributes, which is a bit over-engineered.

  • The documentation on github is a bit messy.


  • Segment

  • Just make HTTP requests to a webhooks collector.

Just using webhooks is an underrated approach. These JS pixels don’t add a ton of value.

I’d consider Snowplow and Segment (we went with Segment but I know other people who have gone with Snowplough). One of the big differences is that Snowplow offers consultancy service at a reasonable price to help you model your data, etc. which may be a big advantage if you don’t have the spare capacity to do an implementation in-house.