Segment, Count and Calculate CR. by Conversion type

  • 25 October 2022
  • 0 replies

Hello, this has been an issue i’ve been trying to solve for a while, was told it’s not possible which I doubt, so that’s why i’m here, and here’s my question, 

our conversion type when segmented looks like this: 


since we have 2 types of clients (adv and pub), i want to see how our campaigns do per each audience. 

instead of using the general conversion rate given to me per conversion coming from adwords (which gives me both types of clients) i want to calculate the conversion rate only for the ADV REG conversion without including PUB REG. 

looking to understand if a formula like this can be created and how….

ADV conversion rate = conversion(adv reg) / sum of clicks 



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