Announcing the Looker Block for Audience Analytics by Permutive

  • 28 March 2022
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This content, written by India Ferard, was initially posted in Looker Blog on Apr 4, 2017. The content is subject to limited support.

Audience Analytics by Permutive Block - instantly compare your audiences and analyse behaviours

Permutive is the world’s first realtime Data Management Platform, trusted by some of the world’s largest publishers to target their audiences on desktop, mobile and FIA. Permutive enables you to collect, enrich and segment audience data across devices for real-time analysis and targeting. The lets you instantly analyse and compare these audience segments, powered by up-to-date real-time data.

We are excited to announce our new Audience Analytics Looker Block, which lets publishers instantly compare, see the overlap and total size of their audience segments. It’s an incredibly flexible Block which can be used for all your audiences to compare any data - how you use it is up to you!

Instant, Ccustomisable, up-to-date audience development

All publishers need to understand their audience segments. To optimise ROI, build loyalty, for a post-campaign report, there are endless advantages to understanding your audience.

is the ideal tool for these insights. It’s a set of tools for you to quickly investigate the audiences you’ve created in Permutive.

By default, this Block contains 3 dashboards.

The Audience Comparison dashboard is a fantastic tool for quickly comparing any audience's side-by-side. It includes engagement metrics and can be customised to include metrics on any data you have in Permutive. Use this dashboard to compare audience segments’ pageviews per session, video completion, gender, page yield… any data you’re collecting in Permutive can be compared, by audience, using this dashboard!

The Audience Overlap dashboard instantly reports back on the overlap between all your audience segments. For example, for post-campaign sales reporting, how do the audience that viewed the campaign overlap with engaged users or interest category? The more creatively and purposefully you build your audiences - the more interesting and valuable your insights.

The Audience Growth dashboard is a high-level summary of your audience segments' total size. Use this tool to understand the total uniques who have fallen into each audience.

In summary, this block gives you quick, up-to-date access to audience insights. You can customise the block by adding new metrics and comparing new audiences you’ve created.

If you’re interested in using Permutive we’d love to chat to you, please get in touch by emailing , or visit our website at

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