4 easy ways to embed analytics with Looker

  • 28 March 2022
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This content, written by Haarthi Sadasivam, was initially posted in Looker Blog on Nov 6, 2017. The content is subject to limited support.

The customers have spoken and, as featured in the , have selected Looker as the Leader in the Embedded Analytics space. So, what exactly does embedding with Looker look like?

Powered by Looker

Looker’s embedded analytics platform, is all about accessing data within your daily workflow. That could mean public static reports on your website, a private authenticated dashboard in your day-to-day tools, or a full embedded experience within your product for your customers and suppliers.

The great thing about all these different use cases is that they all leverage the Looker platform without having you reinvent the wheel. Our powerful modern data modeling layer makes it easy to define your metrics or reports just once for all your different users. Also, your stakeholders can make use of Looker’s reliable scheduling, alerting, and data delivery capabilities to do more with their data.

How can you start embedding Looker?

Public embedding

Start by embedding looks publicly on any website. Just grab a public iframe URL from a saved report and simply add it to any page! This could be something as uncomplicated as adding a Looker report with a full list of customers on your public website to showcase your company growth. We make it easy for you to access our visualization library to present your data anywhere.

Internal embedding

Dealing with sensitive or internal data? Bring Looker reports and dashboards into the tools your employees use the most. Looker manages user authentication and makes sure that users access only the content that’s relevant to them.

For example, you can bring in pipeline estimates for sales reps right in their Salesforce account as a dashboard or put together HR payroll and benefits data within your HR tool for all employees. Salesforce and Confluence are among many of the applications into which our customers have embedded Looker Dashboards.

Creating custom applications

Bring Looker elements into your customer (or internal) portal or application through Single Sign On. Select the most appropriate parts of our platform and easily make the data available in one of the following ways:

  • Use our RESTful API to pull modeled data into your application. You have complete customizability over the look and feel of the data and how you can display information.
  • Embed Looker Visualizations in the form of Dashboards and Reports. Make use of our Visualization Library to create a dynamic experience for your data consumers.
  • Expose Looker’s Explore page. Bring self service analytics to your stakeholders and allow them to run and save Ad-hoc reports, schedule email alerts, and send result sets to a number of external applications.

White label the Looker Platform

Love everything about Looker and want to share the benefits? Provide your customers with an ed version of the Looker application and allow them to make full use of Looker.

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